User Data Deletion

Overview

Imara is a microfinance management platform used by lending organizations (MFIs, SACCOs, and similar institutions). When you or a business interact with Imara through our website, staff apps, borrower app, or Meta integrations (Facebook Login / WhatsApp Business), we may process limited personal data as described in our Privacy Policy.

This page explains how to request deletion of that data. It is provided to satisfy Meta's user data deletion requirements and applicable privacy laws.

How to request deletion

1. Send an email to [email protected] with the subject line "Data deletion request".
2. Include the email address, phone number, or Meta / WhatsApp identifier associated with your account or messages, and any organization name if you are a staff user of a lending institution on Imara.
3. We may ask for reasonable verification that you control the account or identity before completing the request.

You can also reach us through the Contact & Support page and state that you are requesting data deletion.

What we delete

Upon a verified request, we delete or anonymize personal data we hold about you in connection with Imara, including where applicable:

• Staff user account profile data (name, email, phone) tied to your login
• Authentication and session-related records for your account
• Notification and messaging logs that identify you (SMS / WhatsApp delivery records)
• Data received from Meta (for example Facebook Login profile fields or WhatsApp identifiers) that we stored for the integration
• Other personal data we process as platform operator that is not required to be retained by law

Important: When a lending organization (MFI / SACCO) is the data controller of borrower or loan records, those records are primarily held for that organization's regulated operations. Deletion of borrower portfolio data may need to be requested from the organization that entered the record, or may be limited by legal retention duties (credit, AML, or local financial regulations). We will tell you if any category cannot be fully erased and why.

Timeframe

We aim to complete verified deletion requests within 30 days of receiving a complete request. You will receive a confirmation email when the request has been processed, or an explanation if we need more information or must retain specific records for legal reasons.

Meta / WhatsApp specific notes

If you connected to Imara via Facebook Login or messaged an Imara customer through WhatsApp Business, you may also manage related permissions in your Meta account settings. Removing the app or blocking the business on Meta does not automatically delete data already stored by Imara — use the email request above for that.